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27/01/2021
Marketing - Data
Senior Marketing Analyst
Permanent
The role is focused on putting data at the heart of decisions around BPP’s customer. Utilising our data plays a key role in shaping the understanding of the customer and the marketing and recruitment journey they take within BPP. Through the manipulation and interpretation of data you will provide this key insight through a range of analysis, reporting and storytelling which drives decisions within the Marketing department. The main responsibility of this role is to develop and champion insight that drives Marketing effectiveness understanding and how this influences overall business performance. The role will be forward facing and provide key opportunities to build relationships through the use of data within marketing and beyond.
o Develop a strong understanding of BPP proposition, products and processes – being a reliable source of information for the business.o Use key insights to support BPP in optimising and improving marketing activityo Measure the commercial impact of the insight you provide using tools such as Attribution modelling o Support the development of a suite of insights through reporting, analytics and investigation that are delivered back to the marketing department to drive actionable change o Build key relationships within marketing and the wider business to increase the reputation of the Customer Insight Teamo Providing key Marketing insights with actionable recommendations on which activities should be stopped, maintained or developed o Help put data at the heart of key conversations by building a deep and rich knowledge of the customer and the data that underpins the insighto Become an expert on customer journeys in order to play a key role in shaping marketing and business understanding of the customero Support the manager in the development of the team both strategically and technically by sharing skills, knowledge and best practiceo Giving feedback on processes that need developing to ensure high data quality o Ensure all insight created is being used effectively around the business, and that there is a mechanism of feedback to allow continuous improvemento Understand wider market trends and communicate significance
Marketing - Customer Insight
UK, North West, Manchester St James's
Essentialo Working experience in a commercially driven marketing teamo Experience of channel and digital marketing analytics including confident use of Google Analyticso Understanding of marketing and channel activity o Understanding of effectiveness analytics o Hold a numerate degree that involves a high level of Statistics or Operational Research (Or equivalent work experience)o Experience of data manipulation and mining in a previous roleo Experience in building and maintaining insight reportso Excellent analytical and numerical skillso Strong personal skills with the ability to present and communicate insights effectivelyo Confident in data mining and database analysis to build insight; preferably using one of the following SAS, Python or R o Proficient in the use of general computing packageso Well-developed problem-solving abilityo Accurate, persistent with excellent attention to detailo Self-motivated and proactive individual with the drive to succeedo Committed to continuous self-development and learning Desirableo Knowledge of Attribution ModellingPlease note that the successful candidate will be required to undergo a basic DBS check
37.50
1.00
30-35k