General information

Close Date

27/01/2021

Vacancy details

Job Profile

Marketing - Data

Title

Senior Marketing Analyst

Contract Type

Permanent

Job Purpose

Key Responsibilities:

o Develop a strong understanding of BPP proposition, products and processes – being a reliable source of information for the business.
o Use key insights to support BPP in optimising and improving marketing activity
o Measure the commercial impact of the insight you provide using tools such as Attribution modelling
o Support the development of a suite of insights through reporting, analytics and investigation that are delivered back to the marketing department to drive actionable change
o Build key relationships within marketing and the wider business to increase the reputation of the Customer Insight Team
o Providing key Marketing insights with actionable recommendations on which activities should be stopped, maintained or developed
o Help put data at the heart of key conversations by building a deep and rich knowledge of the customer and the data that underpins the insight
o Become an expert on customer journeys in order to play a key role in shaping marketing and business understanding of the customer
o Support the manager in the development of the team both strategically and technically by sharing skills, knowledge and best practice
o Giving feedback on processes that need developing to ensure high data quality
o Ensure all insight created is being used effectively around the business, and that there is a mechanism of feedback to allow continuous improvement
o Understand wider market trends and communicate significance

Department

Marketing - Customer Insight

Vacancy location

Location

UK, North West, Manchester St James's

Candidate criteria

Candidate Criteria

Essential

o Working experience in a commercially driven marketing team
o Experience of channel and digital marketing analytics including confident use of Google Analytics
o Understanding of marketing and channel activity
o Understanding of effectiveness analytics
o Hold a numerate degree that involves a high level of Statistics or Operational Research (Or equivalent work experience)
o Experience of data manipulation and mining in a previous role
o Experience in building and maintaining insight reports
o Excellent analytical and numerical skills
o Strong personal skills with the ability to present and communicate insights effectively
o Confident in data mining and database analysis to build insight; preferably using one of the following SAS, Python or R
o Proficient in the use of general computing packages
o Well-developed problem-solving ability
o Accurate, persistent with excellent attention to detail
o Self-motivated and proactive individual with the drive to succeed
o Committed to continuous self-development and learning

Desirable
o Knowledge of Attribution Modelling

Please note that the successful candidate will be required to undergo a basic DBS check

Employment Details

Contract Hours

37.50

FTE

1.00

Salary

30-35k